Elevating Performance and Protection for Athletes at All Levels


Accelerating the Growth of Our Brands

Headquartered in Exeter, New Hampshire, we are a leading designer, developer and manufacturer of high-performance sports equipment and related apparel. Our mission is to elevate performance and protection for athletes at all levels through a combination of athlete insights and superior innovation.

We are the No. 1 global brand in hockey and No. 1 North American brand in diamond sports with an expanding presence in the growing lacrosse market. Our brands have a rich history of innovation, authenticity and market leadership, with the Bauer and Easton brands dating back to 1927 and 1922, respectively.

A History of Performance

From 1933, when Bauer decided to build a better ice skate and attached the blade to the boot to 2015, when we acquired technology assets from Neuroshield Sports, a company dedicated to developing products intended to reduce traumatic brain injury. We have an eye for innovative brands and the resources to boost their success even further.

How It All Began

Join our Winning Team

Our team is deeply committed to developing the most innovative sports equipment in the industry and we are always looking to strengthen our roster with talented players.

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